“Quality means that the customers return and not the products.”
–Dr. Schreiber

Customer Referencing

A customer-oriented organisation places customer satisfaction at the center of its business decisions. However, small and medium-sized enterprises often have a stronger focus on products and technology causing them to overlook potential client opportunities.

As part of our Customer Referencing approach, Commercial Advisory helps you to identify customer opportunities and to evaluate their satisfaction with existing products and services.

Commercial Advisory is focused on conducting comprehensive customer satisfaction surveys amongst relevant decision makers in sales and marketing. Quantitative and qualitative data are analysed in detail and sound recommendations are derived from the results.

Typical tasks that we take on as part of Customer Referencing projects:

 Identifying new growth potential among existing customers

Supporting new customer acquisitions and winning back customers

 Developing market entry strategies and “follow your customer” strategies

 Optimizing the existing product and service portfolio in addition to the launch of new products and services

– Expansion of product and service offerings (outside the current core business)

– Improving “conversion rates”

– Optimizing sales structures and processes

Typical tasks that we take on as part of Customer Referencing projects:

 Identifying new growth potential among existing customers

Supporting new customer acquisitions and winning back customers

 Developing market entry strategies and “follow your customer” strategies

 Optimizing the existing product and service portfolio in addition to the launch of new products and services

– Expansion of product and service offerings (outside the current core business)

– Improving “conversion rates”

– Optimizing sales structures and processes

Customer Referencing EN

We help our customers quantify and increase their share of wallet among their existing customers taking customer profitability into account.

Commercial Advisory Unternehmensberatung provides honest advice and clear answers to critical questions. We are a trusted partner of small and medium-sized enterprises and private equity investors. Please contact us for further information.

Your Contact-Partner: Markus Knarr

Customer Referencing EN

Commercial Advisory Unternehmensberatung GmbH

Markus Knarr

Uhlandstraße 5
D- 80336 München

Phone: + 49 89 51514812